The fashion reality TV show “Fashion Star“, which debuted March 13, 2012 on NBC has drawn mixed reviews. Complicated logistics issue, a fashion reality show game changer, and biased, rather demeaning comparison to Project Runway reviews have been published for the past month. Even now, after 6 aired episodes, speculations whether the show will get another season still rage on.
The future looks very uncertain for the TV show. On the other hand, the show reveals a brilliant, effective business model. One that creates immediate attention, interest, and buying capability right after the show ends; something that wasn’t introduced by other popular fashion reality show like “Project Runway“. And yet this show is just a fragment of the newest nation-wide (or global?) “trend”: Rise of the Unknowns in Fashion.