By now, chances are you have heard about Warby Parker. There is no shortage of Warby Parker success stories on the web, of their origin story, and of how they revolutionize the eyewear industry and become a legit fashion brand, instead of just another eyewear maker. Many eyes (no pun intended) will continue to observe this successful fashion start-up. Warby Parker had a humble start-up beginning, but later hit its first sales goal within a couple of months. Fast forward to three years after the company’s inception, co-founders Neil Blumenthal and Dave Gilboa lead a global fashion brand with direct online store, retail stores, and showrooms.

Furthermore, it is seemingly poised to be even more successful in the future. Not only Warby Parker offers free virtual and at-home try on features and offers their eyewear for as-low-as $95 per pair, it knows its customers best without tinkering too much with complicated marketing tactics. Keeping their customers engaged and happy make strongly positive word-of-mouth buzz. After all, this is a company that clearly understands “customers are the best marketing channel”. And just see their interactive, transparent annual report; they clearly want to create more trust and obtain more customers.

Warby-Parker-Spring-2014-Collection-2Therefore, whether you’re a new or loyal customer, check out Warby Parker Limited Palm Canyon Collection that’s just released today! Some of the best-loved frames—Winston, Duckworth, Preston and Wheeler in a Palm Springs palette of mesquite, acacia, ironwood and sand are ready to give your outfits the polished finishing touch. Each pairs from Palm Canyon Cllection is distinguished with a unique contrast detail created by melding sheets of woodwork-inspired acetate and tortoise acetate together so that no two pairs are alike. In addition, just like with all of Warby Parker existing collections, for every pair sold, the company is going to distribute a pair to someone in need through its non-profit partners.

They’re available in both eyeglasses and sunglasses versions, and starting at $145 price point. Let’s go through all of them, shall we?

The first is Duckworth. I think it’s the best unisex model out of the four. I can see well-dressed women who aren’t afraid to incorporate playful elements in their outfit (fringe, sequins, asymmetrical neckline, etc) and finish it off with this Duckworth pair. As for the men, it’s very cool and sleek for men. Dapper men with 3-piece suit or SF techies with their Rickshaw / Timbuk2 bag, jeans, stylish oxfords and sporty wind breaker or jacket and scarf can totally rock this style.


For me, Preston is better suited to casual to semi-formal occasions. It’s cool and very versatile for many social events. Your casual denim shirt (with or without sweater layering on top) with slim jeans and coat, or feminine white lace dress will look great with Preston. I don’t wear glasses, but I sure love the Red Canyon eyeglasses.


Wheeler, my ultimate favorite of them all. And yes, in black. If you feel invincible (like, suddenly obtaining a superpower of limitless confidence) when you put it on, it’s normal. Do it with your black dress for a date night out, fun outfits with for the girls’ shopping trip, or go full throttle in supporting the 70s comeback, Wheeler is the one that’s going to finish bringing the heat!


And then there’s Winston. If you mean business, and I mean SERIOUS business, Winston may help giving you the fierce, finishing blow. Here’s the frame for women in power who isn’t afraid to be bold whenever the situation calls for it. Power dress with high heels, or menswear inspired with a skinny tie, don’t hesitate and go for the kill. I like the tortoise top finish for this style. *snap* Work it.

OK, where am I? Yes, I’m recovering from the sudden boldness. Are you going to get your own pair from Warby Parker Palm Canyon Collection? As for me, aside from dangerously in love with Wheeler, I’m looking forward to the not-so-distant future that Warby Parker makes the term “E-Commerce” obsolete :)

Until next time,